How is the winner of the Emerging Artist Fund decided?

The EAF winner is selected through the following process:

Sam Blakelock avatar
Written by Sam Blakelock
Updated over a week ago

  • PickUp Music Inc. will review all entries and select a shortlist. The shortlist will be based entirely on PickUp Music’s discretion and judgement about which videos it decides demonstrate the most promise for a career in the music industry. PickUp Music also has full discretion on how many entries it selects for the shortlist.

  • PickUp Music Inc. will choose the winner from this shortlist.

While the videos may also receive views and likes on Instagram, this will not be a contributing factor to the selection of the winner.

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